RECEIPT #BEN-TH
NOV 13, 2024
PREDICTION BY
Ben Thompson“AI is going to make Meta’s ads not just more relevant but far more *effective*, because you can generate and optimize creatives at the level of individual users; that’s an order-of-magnitude shift in their ad product.”
FOLLOW-UP
Meta has indeed rolled out AI-driven ad tools for creative generation and optimization, with the company and analysts attributing improved ad effectiveness and revenue growth to these advancements.
ORIGINAL SOURCE
www.youtube.com